Frequently Asked Questions about Concreta
Why do I need professional advice to design my Web site?
It’s usual that Web sites consume a lot of resources with very low impact in business. In most cases, this is because building a easy to use and business aligned Web site requires skills and professional work that it’s not usually find in companies payroll. If you need to improve the
return for your Web site investments, probably you need professional advice from an external firm.
Why Web site easy of use is important for MY business?
Your actual or potential customers invest minutes, may be seconds in evaluating your Web sites
. You have one and only one opportunity to give them what they want as fast as possible, or loose them. Easy of Use, or Usability as it’s usually known, makes the difference, incrementing the rate of visitors that became customers.
Why easy of use is important for the software I build and sale?
When you are selling software to a customer for the first time, the key factor is functionality. But in the long term, if you want a transform your new customer in a loyal customer, your software must be usable in addition to functional. A full featured software application that importunities users, making the feel miserable, is a very good candidate to run out of business in the middle or long term. Why my programmers can’t do the interaction design?
People and computer requirements are not only different, they are opposite. On one hand, people forget things, don’t repeat always exactly the same, make mistakes, change their
opinions. On the other hand, computers are precise, do always exactly the same, don’t forget and never make mistakes. Programers are highly skilled to understand an optimize computer requirements and needs. Interaction Designers are highly skilled to understand human needs and requirements and transform software in useful tools that help users to achieve their goals.
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